Google Place Marketing can be intriguing, specifically if you don’t have a bigger budget or live in a small town in Australia. As a small scale business, you have to maximize return and lessen your cost and investment time; hence you naturally get drawn towards digital marketing and start looking for tips to design a professional-looking website and drive traffic towards it.
There are different ways to drive traffic towards your website and if you have done any research on internet marketing at all, you must have noticed that very few experts really know anything about local business marketing. All their strategies will work well if you have an online business but there are some changes that need to be applied if you also have a brick and mortar store for your business.
Google can change from Local Business Centre to Google Places
But one strategy that works better for local businesses than the online business is Google Place Marketing. Google renamed its Local Business Centre and added various new attributes to make this a more enticing option. By putting your listing and ensuring that all your information is authentic, you can ensure that the listing shows in Google local listings every time someone searches for your service or product in your area.
Google Places come with an enhanced customer help centre with respect to the local business centre. This help centre comprises of updated guides, and many ways to contact Google if you are facing issues, and information about all the new attributes. They have also added a help forum that can answer your queries in case you get stuck. At least, this is what Google claims. We have to check how it actually works out in a real-time scenario.
Moreover, they’re providing enhanced training rough many webinars. Well, by the symptoms from the past, the webinars will mainly be PowerPoint Presentations with narration and no chances for interaction. However, they also generally offer some incredible insights regarding local business marketing on Google if you have the time to listen or attend the webinars.
Local Business Listings haven’t changed a lot
The fundamentals of getting your business listed and working your way to the top of the Google Local Listings haven’t changed. You still have to go to Google Places and set it up if you haven’t yet.
When you set it up, keep in mind that the success of local business marketing is all about the location itself!
While entering information into your Google Places local business profile, always remember how you can add location-based information to your listing. For instance, if your business name, you can add the name of your town.
One of the attributes in Google Places is a simpler way for you to list the areas that you serve. This will assist, specifically in bigger cities or more competitive markets. By listing the name of the suburbs, neighbourhoods and even zip codes that you want to target, your listing will stand out among other local businesses that haven’t taken the time to update their Google local listings.
Eventually, local Google map marketing is one of the most simple and cost-efficient ways to promote a local business. By taking the time to set up your listing properly at Google first and then moving on the other local search engines, you’ll be able to make sure that your customers find you when they look for the products and services you are offering. Then you can convert these potential customers into leads when they visit or call.
Just keep in mind, marketing a brick and mortar business online is different than marketing an online business. And you don’t have time to change the methods all the digital marketing experts teach. Here, we show you precisely how to create the ideal strategy to utilize online marketing techniques to promote your offline business.